WHO ALREADY TRUST US

KNOW OUR TEAM

Entrepreneur and specialist in marketing for startups.
 
Founder in tracao.online and before other startups at marketing, crowdsource, and sustainability.

Guilherme Negri

Alexandre Ferrari

Experienced in entrepreneurship, strategic management, business model development, growth, and marketing. He was a co-founder in startups related to crowdsourcing, fintech, mobile apps, and marketplaces.

Dalker Walter

Co-founder and director of the startup Entrega Delivery, was responsible for the conception and evolution of business operations and sales during five years until an M&A in 2015 (acquired by Hellofood/Rocket Internet/Ifood).

Maurilio Alberone

Co-founder of Edools (leading EAD platform in Brazil), and Bizstart (a startup business school). Where already helped eight thousand plus entrepreneurs to develop their business. Alumni of 500 Startup and recognized as Endeavor Promise.

WHAT PAINS DO WE SOLVE?

OUR TEAM MANAGE TO BUILD

We are a team of experts in traction that connects with your company. Our team is made of:

Growth Strategists: Experienced entrepreneurs, CEOs, COOs, CMOs who already have achieved success growth with a traction process. They are the main responsible for guide and delivery results.

Channel Experts: Hands-on specialists who want to implement experiments and solve any difficulties in the middle. Landing page builder? On that. Will need a copywriter and design ads? Done. The main goal is to unblock and execute fast to learn asap.

The Growth Path is a framework which allows a fast and precise diagnosis of the startup/project traction. It's a kind of guide for traction, helping teams better evaluate decisions.  Data-driven oriented to improve the learning pace and enhancing growth.

Learning by many years building traction for startups and innovative projects, we developed and validated the "Growth Path" framework.

CONHEÇA A METODOLOGIA GROWTH PATH

WHY COME WITH US

We are your senior traction team

Since day 0

We start to build traction from day 0.

We are hands-on

Besides the guiding help, we'll execute traction.

Sharing learnings

Focus on empowering the startup team abilities.

Validated method

We implemented with success 50+ times

GET IN TOUCH!

growth path framework

Our team is experienced and skilled.

Wilson Campanholi Jr

Jair Campos Amaro

An entrepreneur since 2010, developing/mentoring other entrepreneurs and startups since 2011. Lead the ecosystem of startups in Campinas/São Paulo/Brazil with the Startup Association of Campinas (four years as a director), called now CampinasTech. Co-founded startups related to marketplaces (B2B, B2B2C) and complex sales services (B2B).

Expert in growth experimentation, traction channels, data analysis, B.I, audience building, market analysis, consumer behavior, and KPIs. Had a post-degree in Strategic Management of Market (IBMEC) specialized in Customer and Market. Building experiments to many kinds of markets in the last ten years in the field of communication and marketing.

Felipe Augusti

Experienced in sales field at startups, had positions of Sales Development Representative and Field Salesman, implementing outbound and inbound strategies. Looking to bring results and enhance team ability to pursue growth.

We validate if a real market pain is being solved by shock the product with hard reality. We Iterate the product altogether to get the best product-market fit possible.

1) Innovative products validation

We implement a process of experimentation and traction to find predictivity and exponentiality in growth.

2) Exponential growth of innovative products

WE DO IMPLEMENT THE GROWTH PROCESS

We help to
validate and grow their products.

Juliana Silva

Entrepreneur with more than twenty years of experience in marketing where had managed large accounts. In 2017 come to the startup world in Florianópolis, Brasil, as Head of Customer Success and in 2018 started to work with tracao.online bring valuable resource as a strategic project manager.

Carlos Filho

Graduated in Advertising, is experienced in agencies and startups, work with planning, marketing, and growth. With complementary courses in Marketing Planning and Branding (ESPN), already worked in startups like Contabilizei and with clients like Audi and CENCOSUD.